Blog
The Story so far…
On June 10th, 2009 myfamilysilver wrote on the subject of Uncategorized.
Six weeks since launch and we can begin to see some meaningful traffic numbers. And they are very encouraging.
In the month to 9 June, 11458 people dropped in to see the site of which 9923 were unique visitors. A massive 7169 visitors lived in the USA, many (985) in California followed by New York (776).
After the USA, the UK was the second largest source of traffic, followed by Canada and Australia. This isn’t surprising as our crest sources focus on English surnames.
On average, visitors spent over three minutes on site – a healthy amount of time in this fast moving age. Obviously the range of silver on offer and the ability to search for family crests is proving compulsive! This is apparent as on average visitors explore over 8 pages of the site. (At this rate it would take almost a 1000 visits to view all myfamilysilver.com 78,000 pages!)
Over the same period, our daily visitor numbers went from about 200 a day to over 600 – and rising.
Its a good start!
Using the My Family Silver Crestfinder.
On January 29th, 2009 myfamilysilver wrote on the subject of Out and About.
I’ve now checked out the crests I was shown at The Original Miami Beach Antiques Show using Crestfinder (the magical and unique function on myfamilysilver.com). I’ll start with an armorial I saw on a smart pair of silver tureen covers offered by one of the dealers (as shown here):
As you can see, the crest consists of the upper figure of a woman holding a tower and some sort of plant. A search in crestfinder (which I can do, but you can’t yet…) using the simple terms “woman, castle†turns up a couple of crests including, as you can see, the one (on the left) we were looking at:
This crest, with small variations, is carried by a number of families including Aitkinson and Bailey. However, by checking the motto below the engraved armorial (“Cause caused itâ€) against the results we can (hey presto!) firmly attribute the crest to the Elphinstone family as shown here:
Now the dealer has a whole new way of promoting and adding value to his item (and the Elphinstones can buy back the family silver). Pretty cool, isn’t it?
Soon: Another crest challenge from Miami….
A brand new online silver retailer: The story so far.
On January 16th, 2009 myfamilysilver wrote on the subject of Latest News.
Building a website of the complexity and brilliance of myfamilysilver.com is quite a challenge, one that we are tackling with both hands to provide you with the best possible experience.
Writing books (my other hobby) seems like a walk in the park compared to collating, digitising and loading the details and crest images of some 40,000 families into the Crestfinder.
Fortunately, those clever web chaps at Datadial have not only achieved the seemingly impossible with their database skills but have also created a thing of great and lasting beauty. Thousands of crests come alive at the touch of a button. I can’t wait to let you loose on it nearer the time.
Even a heraldic amateur (like me) could spend hours of fun on it. Yet still, the benefits to the silver trade will be overwhelming. The icing on this considerably large and tasty cake will be the listing of regimental badges which will allow visitors to search for silver which is engraved with the badge of their old regiment. The interest in military history is huge so we expect this to be a highly popular addition to Crestfinder.
What is Crestfinder?
It’s one of the many innovations coming to myfamilysilver.com. It’s a one of a kind, purpose built database for the speedy identification of family crests by name or blazon! We’ll be talking more about the Crestfinder soon.
In closing, I’d like to pose a question to help us design the uploading of items into the site by our dealers. How many different, legally recognised standards have been used in the production of silver over the years? Obviously Sterling and Brittania in the UK, and 800 standard on the continent. But can you think of any more?
John Culme, who for many years has been connected with Sotheby's Silver Department, is author of several books and articles, including The Directory of Gold and Silversmiths, 1838-1914, published in 1987, and co-author with Nicholas Rayner of The Jewels of the Duchess of Windsor. He is also a Liveryman of the Goldsmiths' Company, London.
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